helping business to trade internationally
   

Research

Fieba's strategy has been derived from basic research undertaken at Manchester Business School and the University of Nottingham Business School, in the UK.

The findings of the research demonstrate that:

  • Traffic to a web site is primarily determined by the number of
       other sites linking to it;
  • The companies with a significant market share are best placed
       to utilise the Internet;
  • The Internet is assisting markets to consolidate;
  • It is more effective to implement a service in numerous web
       sites with customer traffic than to encourage the end
       customers to visit a specific site to access that service;

    • Staff at Fieba contribute to the research undertaken at Manchester Business School and The University of Nottingham Business School.

    Manchester Business School
    The University of Nottingham Business School

    Key areas for research are:

  • Techniques for reducing product development cycles;
  • Adapting international products for local markets;
  • Impact of the Internet on market structures;

    • Co-authored papers are listed below. Some recent papers that do not have copyright restrictions are downloadable from the links provided. If you would like to be notified when new papers are available please send an e-mail to: feedback@fieba.com



    Predicting Customer Visits to Internet Retail Sites. A Cross Industry Emperical Investigation (2000). Working Paper Nottingham University, Christine Ennew, Andy Lockett, Chris Holland and Ian Blackman.



    The Potential Scope of the Internet's Impact on Advertising Strategy (1999), Academy of Marketing Conference, Andy Lockett, Ian Blackman and John Sheehy (Leo Burnett).



    Using the WWW as a Medium for Marketing Research in Financial Services: The Case of Xenon Laboratories (1999), in R.H. Sprague and J.F. Nunamaker (eds), Proceedings of the 32nd Hawaii International Conference on System Sciences, Lockett A. D., Blackman I. D., Holland C.P. and Naude, P.



    Strategies for Building a Customer Base on the Web: Symbiotic Marketing (1999), 28th European Marketing Academy Conference, Andy Lockett and Ian Blackman.

    Using the Internet/WWW for the Real Time Development of Financial Services: The Case of Xenon Laboratories (1999), Andy Lockett, Ian Blackman, and Pete Naude, Journal of Financial Services Marketing, Vol 3 Number 2, 1999 pp.

    Global Strategies to Overcome the Spiral of Decline in Universal Bank Markets, (1998) Journal of Strategic Information Systems Vol 7 pp. 217-232, C.P. Holland, A.G. Lockett, I.D. Blackman

    The Managerial Implications of Real Time New Product Development in Financial Services (1998), Creativity and Innovation Management, Vol 7 Number 2 June 1998, pp. 54-62.Pete Naude, Ian Blackman and Steve Dengler,

    Information Systems and the Management of Financial Risk in Supply Chains (1996) Proceedings of the The AIS Academy of Information Systems Conference, A. Geoffrey Lockett, Christopher Holland and Ian Blackman.

    Strategy and Structure of International Funds Transfer Systems (1994), Shriver, B.D., Sprague, R.H. (Eds), Proceedings of the 29th. Annual Hawaii International Conference on Systems Sciences, IEEE Computer Society Press, pp.430-439., Holland C.P., Lockett, A.G., Blackman I.D.

    The Evolution of a Global Cash Management System (1994), Sloan Management Review ,Vol 36, No. 1. Christopher Holland, Geoff Lockett, Jean-Michel Richard and Ian Blackman

    Evaluating a Financial Service Opportunity via Judgemental Modelling (1993), International Journal of Service Industry Management, Vol. 4, No. 4, pp 25-41 Pete Naude, A.G. Lockett and Ian Blackman, ,

    Electronic Data Interchange Implementation: A Comparison of US and European Cases (1992), International Information Systems, Oct 1992 pp13-36, Christopher Holland, Geoff Lockett and Ian Blackman

    Planning for Electronic Data Interchange (1992), Strategic, Management Journal, Vol. 13 pp. 539-550, Holland C.P, Lockett, A.G, and Blackman I. D

    Papers co-authored by Fieba staff